Public Affairs Specialist
MAJOR DUTIES: (Detailed duties are on the Position Description available at the Human Resources Office)
The primary purpose of the position is to collect, assemble, prepare and disseminate information concerning the various activities of the state's NG.
b. DUTIES and RESPONSIBILITIES
(1) Develops news releases and feature articles describing Guard sponsored activities or events, presentation ceremonies, etc. Distributes these to local and national print and broadcast media representatives.
(2) Responds orally and in writing to requests for information from Guard members, member associations, external audiences or special interest groups. Determines the sensitivity of data requested and if data is determined to be sensitive or controversial. Coordinates data release with a senior Public Affairs (PA) Specialist.
(3) Evaluates local media programming on NG events, activities or communication campaigns to identify potential public relation issues with message content or format. Once identified, advises management on potential causes of the problem and forwards suggestions for resolving them.
(4) Gathers data on public reaction to communication campaigns for analyses and evaluation. When the evaluation is completed, draws the appropriate conclusions and from these develops and submits recommendations to the PAO for improving the campaign's appeal to the general public or target audience.
(5) Prepares and disseminates news releases and feature articles to the media for print. Selects and incorporates photographs, film footage, etc., into the release or article to visually enhance the message with viewers.
(6) Consults with the pertinent program specialist to obtain the latest information for use in news releases, radio spots, print articles, meetings and electronic broadcasts.
(7) Develops semi-technical written materials to educate a specific audience on the nature and purpose of the NG's programs, policies and practices.
(8) Develops positive working relationships with state and local government personnel, community or special interest groups or individuals desiring input on state level NG policy, practices or programs.
(9) Other duties as assigned.
Work involves administering, supervising, or performing work in establishing and maintaining mutual communication between National Guard, general public and various other pertinent audiences including internal or external, foreign or domestic. Advises management on policy formulation and the potential public reaction to proposed policy. Identifies and carries out the public communication requirements inherent in disseminating policy decisions. Identifies communication needs and develops informational materials to inform the public.
Experience, education, or training in administrative, professional, investigative and/or technical work. Experience evaluating information and/or utilizing analytical skills to disseminate effective communication. Experience using computers and automation systems.
No special education requirements are needed for this position.
Within your application package, you must explain how you gained the specialized experience required for this position. Applicants applying at the GS 09 level must have at
least 24 months experience, education, or training involving knowledge of writing, communication principles, methods and techniques that relate to the public affairs of an agency. Experience in applying and adapting knowledge of strictly controlled situations of an agency. Experience writing articles on routine events of non- controversial subjects. Experience responding timely and appropriately to requests for information concerning agency programs and services. Experience participating in meetings with specialized groups to listen to and understand feedback on agency programs that are of particular interest to public.
The Federal government offers a number of exceptional benefits to its employees. The following WEB addresses are provided for your reference to explore the major benefits offered to most Federal employees.
Flexible Spending Accounts:
For additional information, visit: https://www.fsafeds.com/fsafeds/index.asp
For additional information visit: http://www.opm.gov/insure/health/index.asp
For additional information visit: http://www.opm.gov/oca/leave/index.asp
For additional information visit: http://www.opm.gov/insure/life/index.asp
Long Term Care Insurance:
For additional information visit: http://www.ltcfeds.com
For additional information visit: http://www.opm.gov/retire/index.asp
This link provides an overview of the benefits currently offered to federal employees: http://www.usajobs.gov/El/benefits.asp
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